"Here’s the thing about compounding interest—when actions are performed repeatedly, over time, they add up to massive momentum both in terms of metrics and in exposure. Toward the end of our LinkedIn content journey, those growing analytics turned into texts, calls, emails, partnerships, questions, and inquiries about the business."
The top questions we get from brands trying to grow franchise sales: how do we tackle LinkedIn, is it important, and how often do we post?
First, yes it’s important. Second, we start by building your content strategy. Third, let’s discuss frequency.
There are a lot of people that say posting twice a week on LinkedIn is all you need. Then, LinkedIn itself posted an article saying daily was ideal. (Naturally they want people to use the platform daily.) While other articles state Tuesday-Wednesday are peak performance days.
In good fashion, we don’t like to advise on a strategy we haven’t personally tested. So, we said, "Let’s see what would happen if we posted for 31 days straight." 📅
The results were wildly fascinating.
This case study of growth, brand exposure, and virtual high-fives is about to drop harder than a remastered Taylor Swift track.
Old thinking:
So, there we were, casually tossing out a LinkedIn post or two per month. Adding a monthly blog and regularly commenting on brands and people we love.
New thinking:
In pursuit of testing out the ultimate franchise development strategies for our clients, we went from posting occasionally, to every single day for a month.
We went deep on one topic, ChatGPT, and shared 31 prompts any franchise brand can use when working with ChatGPT to scale their business.
The results? 📊 They were straight fire emoji. 🔥
New followers: We averaged two newbies every day, 14 a week.
Brand exposure: It skyrocketed like Ariana Grande hitting those high notes. 🎤
Search Appearances: They shot up from 26 to a 59 a week.
But wait, there's more!
Unique Visitors: Grew from a humble 4 to 78 per month.
Post Impressions: Exploded from 61 to 1.6K. 🚀
And let's not forget about those Custom Button Clicks. 🖱️ From a big ol' goose egg to 10.
What was the downside?
Coming up with the content strategy
Writing the post captions
Creating the imagery
Remembering to post every day
Reminding our team to share it on their own pages
Weekend posts don’t perform well
So, what do all these LinkedIn metrics mean and how would that support franchise development initiatives?
Here’s the thing about compounding interest—when actions are performed repeatedly, over time, they add up to massive momentum both in terms of metrics and in exposure. Toward the end of our LinkedIn content journey, those growing analytics turned into texts, calls, emails, partnerships, questions, and inquiries about the business.
The Takeaway:
The more you post, the more your brand is promoted to new pages.
The more it’s promoted to new pages, the more abundance you attract.
The more abundance you attract, the more validation and franchise sales grow.
Consistently curating a digital footprint equals an increase of leads, partnership opportunities, networking, press opportunities, and so much more.
Your brand’s online reputation MATTERS.
Consistently pumping out high-quality, informative, and entertaining, non-salesy brand content on LinkedIn will get NOTICED. 🙌
These results really got us thinking… if posting for 31 days had such a positive impact on our brand page, what if we applied this idea to developing an always-on LinkedIn content strategy for franchise development efforts?! 💡
But there is usually one thing missing—A franchise brand’s in-house team with capacity to take on another social media platform. Enter: Momentum Brands.
Introducing LinkedIn Accelerator Packages for Franchise Brands! 🎉✨
No matter your category, our LinkedIn Accelerator Packages are designed to make your franchise development efforts soar higher than a SpaceX rocket.
Think: what your brand would do 90-days from now after implementing an entire quarter’s worth of customized content strategy, posts, captions, and step-by-step directions on how to get the highest level of engagement?
It's simple: You need content and you don't have the time.
Get up and running in three weeks with a 90-day franchise development LinkedIn Accelerator package. We have the strategy that works, content that sets you apart, and resources to make franchise growth easier and faster.
Want to make your brand the talk of the town and the sensation of the scroll? Email halle@themomentumbrands.com or brooke@themomentumbrands.com for more information.
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