As we wrap up this Grand Opening Blog Series, we’re leaving you with the ultimate cherry on top: a tactical, step-by-step timeline to help you execute, implement, and follow up on your grand openings like a pro.
Why? Because almost every call we take with franchise brands includes the same question:
“What kind of timeline should our franchisees follow to make this work?”
If you’ve been loving these tips, here’s the best part: this content is just a sneak peek into the Grand Opening Bundle! Packed with customizable templates, checklists, and expert strategy calls, this resource was built to take your openings from stress-inducing to systemized success.
The #1 Question from Franchise Brands:
“What Does an Ideal Grand Opening Timeline Look Like?”
Grand openings are a full-fledged operation with a consistent, strategic rhythm. Let’s break down every phase of the process.
Q: How Do I Set the Foundation for a Strong Opening?
Start Early: Introduce your franchisee to the Grand Opening Guide as soon as they sign the franchise agreement. Early alignment keeps expectations clear and actionable.
Equip Them with Tools: Hand over the New Store Opening Checklist, walking them through pre-opening marketing tasks and benchmarks.
Kickoff Call: Schedule a detailed call with your marketing lead and the franchisee. This sets goals, milestones, and responsibilities for the next few months.
Q: What Training Should Be in Place?
Weekly Check-ins: Host weekly calls to ensure progress on checklist tasks and to answer franchisee questions.
Daily Community Marketing: Franchisees should prioritize attending local events, work to secure partnerships, and be a walking advertisement every day.
Pre-Sale Training: Teach franchisees how to build a lead list and generate early revenue with a compelling offer.
Q: What Are the Key Pre-Opening Tactics?
Social Media: Post 2–5 times weekly with teasers, intros, and countdowns.
Community Engagement: Host 1–3 pop-up events weekly to connect with locals and generate excitement.
Digital Ads: Launch daily ads to boost awareness and drive pre-sales.
B2B Networking: Build relationships with local businesses to open doors for cross-promotions.
Brand Visibility: Franchisees should be walking billboards—branded gear, everywhere, every day.
Q: How Should I Support Franchisees During the Launch?
Refresh Training: Double down on topics like energy, scripting, asking for reviews, and conversion tactics during this high-stakes period.
Be Accessible: Keep a direct line open to troubleshoot and provide real-time support.
Amplify Visibility: Use your corporate social channels like Instagram, Facebook, email, and the website to amplify each grand opening.
Q: What Happens After the Launch?
Debrief: Sit down with franchisees to review wins, misses, and lessons learned.
Celebrate: Highlight their success within the franchise system, write a press release, and give them a LinkedIn shoutout.
Refine the Strategy: Use data and feedback from this launch to optimize your timeline for future openings.
Bonus Tips for Franchise Founders
Lead by Example: Your energy sets the tone. Show up, cheer them on, and let your passion shine.
Equip Them with Tools: From templates to checklists, make execution easy and focused.
Celebrate Wins: Recognize milestones to boost morale across the franchise system.
Measure and Adapt: Track performance, identify trends, and refine your approach for every market.
Lock in Your Momentum Today!
If your franchise brand has fewer than five locations, then grand openings are likely a major focus for 2025. Let’s make sure they’re done right.
🎯 Here’s what you’ll get in our Grand Opening Bundle:
Customized timelines and pre-opening strategies tailored to your concept
Four 1:1 strategy calls with our Chief Momentum Officers™
A 40-page Grand Opening Guide template that’s easy to edit and implement
A New Store Opening Checklist template
Actionable insights to set your franchisees up for long-term wins
📧 Email me at Halle@themomentumbrands.com to secure your spot today.
Or, if your needs go beyond grand openings—like consumer marketing, franchise development, and scaling systems—ask about our Fractional CMO partnerships.
P.S. Loved this blog series?
Don’t miss out on the others:
👉 Intro | Stop Reinventing the Wheel: A Proven System for Grand Opening Success
👉 Part 1 | Pre-Sales Playbook: The Key to Your Franchisee’s Grand Openings
👉 Part 2 | 4x4x4: Community Marketing Framework Every Franchisee Needs to Know
👉 Part 3 | Turn Scrolling into Sales: Social Media Strategies for Franchise Grand Openings
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