The Ultimate Grand Opening Solution for Emerging Franchise Brands
If you’re an emerging franchise brand founder or CEO, you’ve probably heard this before—or maybe even said it yourself:"We need to do better in grand openings."
It’s one of the most common pain points we hear from franchise leaders. And it makes sense.
A grand opening is your brand’s first big impression in a new local community, the launchpad for franchisees building a loyal customer base, and the most important step in setting your franchisees on a path to profitability.
But too often, brands find themselves reinventing the wheel with every opening, wasting time and resources without a clear system in place. And, ultimately, not nailing the openings in each new market you enter.
I know this all too well because I used to be you. I was a Marketing Director of the Inc. Magazine fastest growing franchise in America in 2014, with no guide, tools, infrastructure, team, or big budgets to make all these openings happen.
And after talking to 50+ founders and CEOs this year, it’s clear that there’s a lack of relevant franchise marketing training and resources and we are here to fill that gap.
So we got to work building (in our opinion!) the best Grand Opening Bundle on the market. This product is designed specifically for emerging franchise brands like yours. We personally wrote, designed and built this resource to help you crack the code on grand openings, streamline your processes, and create progress in your franchise.
Why Grand Openings Matter for Your Brand’s Growth
Grand Openings create connections that drive pre-sales while helping franchisees feel progress and the belief that they are on the right track.
Emerging franchise brands need to get grand openings right because it:
Sets Franchisees on a Path to Profitability
A strong launch helps franchisees start off with momentum, giving them the confidence and resources to grow from day one.
Validates Your Business Model
Early wins at a new location send a powerful message to potential franchisees in your sales funnel. When prospects see consistent success at openings, it creates proof of concept that makes your brand more attractive and trustworthy.
Builds Trust and Positive Sentiment in Your System
Franchisees who feel supported from the start are more likely to view your brand as reliable and open additional locations. When your team is prepared, invested, and ready to help them succeed, it fosters a culture of trust and collaboration that pays dividends long-term.
When done right, strong grand openings create a ripple effect that impacts every corner of your system. Franchisees feel confident, customers become loyal, and prospects see your brand as the clear choice for growth.
Introducing Momentum Brands’ Grand Opening Bundle
We’ve taken everything we’ve learned from helping 300+ locations open and distilled it into one strategic solution: the Grand Opening Bundle.
This bundle is designed to help emerging franchise brands elevate your openings, reduce costs, and save time. Plus, you get to tap into our expertise, experience, and apply our strategic advice directly into our proprietary Grand Opening Guide.
Here’s what you’ll get:
1. Proprietary 40-Page Grand Opening Guide
This customizable Canva template is packed with proven strategies, timelines, and checklists to simplify every step of the process. It’s the ultimate playbook for consistent, high-impact openings. You can easily update colors, fonts, logos, and brand-specific information in the guide, then download it and implement it in your system.
2. Four 1:1 Strategy Sessions
Work directly with us, the Chief Momentum Officers™, in four one-hour Strategy Sessions covering:
Pre-sales: How to drive demand before the doors open
Community Marketing: Strategies to connect with local businesses and organizations
Social Media: Best practices for franchisees to generate an audience, tell a story, and create raving fans...along with tips for how you can build an infrastructure to support it all
Bonus Q&A Call: Use this for any topic you need help with, from implementation to franchisee training
3. New Store Opening Template
This Excel-based template will be used to itemize everyone’s to-do list, ensuring nothing falls through the cracks. It’s an essential tool for keeping your team organized with all the moving parts before opening.
4. Walkthrough Videos
Detailed videos will guide you through the resources, making it easy to implement the bundle’s tools and strategies without feeling overwhelmed.
5. Implementation Tips
Actionable insights to help finalize the guide and roll it out to your franchisees effectively and efficiently.
6. Access To Us
During this short engagement, you’ll have direct access to us—your Chief Momentum Officers™. Tap into our expertise, ask questions specific to your brand, and get tailored insights to maximize the value of the bundle. We’re here to ensure you walk away with actionable strategies that fit your unique goals.
How This Bundle Can Transform Your Openings
We’ve seen brands struggle because they lack consistent systems for grand openings. And we’ve also seen brands with a strong initial concept experience extreme difficulty scaling in new markets.
This bundle is designed to solve these problems (and more) by giving you the tools and expertise to:
Simplify and Scale: Create a repeatable process that works across all locations
Save Time and Money: Eliminate inefficiencies and get it right the first time
Drive Business Growth: Set franchisees up for success by helping them hit the ground running
Built from nearly 15 years of real-world experience (300+ openings in 17 different brands!), including great openings and the ones that went terribly wrong—it really does have it all.
Why Now Is the Time to Invest in Your Openings
If you’re planning to launch new locations in 2025, the time to prepare is now.
The Grand Opening Bundle is an investment that will pay you back with every successful opening. And your team will thank you (and stay longer) for having built the infrastructure they need to scale with every new location.
Remember: when your franchisees feel confident and supported, they’re more likely to hit their goals, reinvest in your system, and become raving fans for your brand.
How To Get Started
Ready to create a system that simplifies openings, drives growth, and sets your franchisees up for success?
Schedule a free 30-minute alignment call today to see how the Grand Opening Bundle can transform your process.
Need more info? Read this, then schedule a call!
Let’s talk. Priority booking is limited! Brooke Budke, CEO and Founder of Momentum Brands
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