Contact: Halle O’Neill, Momentum Brands, halle@themomentumbrands.com
FOR IMMEDIATE RELEASE
Momentum Brands Unveils Grand Opening Bundle:
A Game-Changer for Emerging Franchise Brands
Fractional CMO Experts Deliver Strategic Tools to
Help Small Franchise Systems Scale Successfully
Olathe, KS (December 6, 2024) – Momentum Brands, the trusted fractional Chief Marketing Officer (CMO) partner for franchise brands, proudly announces the launch of its Grand Opening Bundle. Designed for franchise systems with five or fewer units, this groundbreaking product equips emerging brands with the tools and expertise to master the critical first step: opening successful locations.
While Momentum Brands’ core service remains fractional CMO partnerships for franchise systems, the team has worked with 17 brands and helped 325+ locations open their doors with precision and success. In 2024 alone, Momentum met with more than 75 franchise founders and executives who all echoed a similar challenge: the first 2–5 locations are the hardest to open, and there are no accessible, proven resources to help.
Recognizing this gap, Momentum Brands developed the Grand Opening Bundle to provide emerging brands with a repeatable system that simplifies openings, supports franchisees, and drives early momentum for scalable growth.
What’s Included in the Bundle
The Grand Opening Bundle is a comprehensive solution designed to provide emerging franchise brands with all the tools and guidance they need for a successful launch. At its core is a 40-page customizable Grand Opening Guide, created as a fully editable Canva template. This guide is packed with step-by-step strategies, timelines, and checklists, making it easy for franchise brands to document their processes and train franchisees on how to successfully launch their individual locations.
The bundle also includes four 1:1 strategy sessions with Momentum Brands’ Chief Momentum Officers™, offering tailored coaching on essential areas of grand opening success. These sessions cover pre-sales strategies, community marketing, and social media. Franchisors also benefit from a bonus Q&A session, providing personalized advice to address their unique challenges, business model, and goals.
To make implementation more effective, the bundle features a New Store Opening Template, an Excel-based task tracker that ensures no detail is overlooked during the critical pre-opening phase. Video tutorials are also provided to guide franchisors through each resource, simplifying the implementation process and eliminating overwhelm.
Additionally, the bundle provides implementation tips, offering actionable insights to help franchise brands finalize the guide and integrate it across the system. Throughout the short engagement, franchisors gain direct access to Momentum Brands’ CMOs, leveraging over 15 years of experience in franchise marketing to receive actionable, tailored advice that drives results.
Bridging the Gap for Emerging Brands
“With more than 325 locations opened and having received feedback from hundreds of franchise leaders, we kept hearing the same thing: getting the first few locations right is the hardest and most critical phase for any brand,” said Brooke Budke, CEO of Momentum Brands. “That’s why we created the Grand Opening Bundle—to fill the gap with tools, strategies, and personalized support that is based on the franchise industry and relevant consumer trends.”
Why Now Is the Time to Invest in Grand Opening Systems
For brands planning to launch new locations in 2025, the Grand Opening Bundle is a proven, scalable solution to support franchisees and ensure strong openings. By implementing this system, franchise brands can create early wins for franchisees, establish trust, and drive system-wide growth.
To learn more about the Grand Opening Bundle or schedule a free 30-minute alignment call, email Halle O’Neill at halle@themomentumbrands.com.
If you’re an emerging franchise brand with broader needs in consumer marketing, franchise development, grand openings, and local store marketing, Momentum Brands’ fractional CMO services may be the perfect solution to drive your growth and align with your long-term goals.
About Momentum Brands
Momentum Brands serves as a trusted fractional CMO partner for franchise brands, specializing in marketing systems that drive sustainable growth. With a deep understanding of the unique challenges faced by franchise founders and executives, Momentum Brands provides strategic resources, hands-on support, and proven pathways to scale. Learn more at www.themomentumbrands.com. Sign up for The Sauce, a weekly Franchise Marketing Newsletter to get real-time advice on how to scale your franchise brand with disticntion and swagger.
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