The med spa space is hot…like really hot. There is a beauty and wellness revolution happening and it’s causing an increase in med spas to meet the demand.
WHAT THIS MEANS FOR MED SPA FRANCHISES
Well, to start, there aren’t as many med spa franchises as you may think. Most med spas are independently owned and locally operated. The training is light, and the infrastructure tends to be minimal and sometimes outdated. The fastest growing med spa franchise to keep an eye on: VIO Med Spa. To be honest, we might be as obsessed with VIO Spa as Gen Z is with TikTok…
VIO (a Momentum Brands Partner) has cracked the code on the perfect med spa blueprint. With the most high-end technology, top-notch customer service, and army of raving fans, we undoubtedly believe in their trajectory when it comes to this beauty-forward industry. And, like many other brands they are taking advantage of the massive opportunity to connect with a highly engaged audience on social media to reach a variety of demographics, including Gen Z.
From serums to sheet masks, this generation is all about achieving that perfect glow. THIS is the next generation of med spa-goers and facial-loving-connoisseurs.
Med spa franchisors and franchisees, listen up! If you’re going to reach this audience, you’ve gotta understand where and how they’re getting all their skin tips, tricks, and product recommendations. So, sit back, relax, and let's dive into the world of youthful, dewy, and oh-so-glowy skin-obsessed Gen Z and their behaviors surrounding skincare.
SKINFLUENCERS HOLD ALL THE POWER
From professional dermatologists to estheticians to at-home skin gurus, this is a new type of influencer that Gen Z can’t get enough of. So much so that when they come across a skin issue such as redness or acne, Gen Z flocks to TikTok for product recommendations and advice. These guys and gals between the ages of 10-26 are trusting TikTok influencers more than brands when it comes to a whole slew of topics, but especially for skincare. Plus, we're seeing this behavior replicated more in younger millennials as well.
This makes TikTok the ideal place for skinfluencers (and brands) to connect with Gen Z and influence their buying behaviors. Interestingly, despite their young age, Gen Z are also passionate about anti-aging. They want to take preventative steps to tackle aging skin now. This means dipping their toes into at-home dermaplaning, chemical exfoliants, and even avoiding the sun.
WHAT IS A SKINFLUENCER?
These influencers have a specialization in skincare and beauty. They don't just share their skincare routines, but also, delve into intricate topics such as active ingredients and hormonal skin challenges.
THE BREAKDOWN ON "SKINTOK" & GEN Z
#skincare has 175.3 B views
#skincareroutine has 42.2 B views
#oilyskin has 1.8 B views
#koreanskincare has 2.1 B views
#facialtreatments has 21.1 M views
It's safe to say this topic is a staple on the popular app that is so beloved by over 1 billion users, two- thirds of which are Gen Z. This skincare-obsessed generation is famous for researching product ingredients and turning once "blah" skincare steps, like wearing SPF, into the hottest trend since avocado toast. They're not just keeping up with the latest skincare practices, they're setting a new standard. So, it might be time to slather on that sunscreen and join the cool kids club of youthful, radiant skin!
TOP 5 TIKTOK SKINFLUENCERS WE WATCH
1. @skincarebyhyram - 6.1M Followers | Skin Care Influencer
2. @whatsonvisface - 895.3K Followers | At-Home Skin Guru
3. @drdustinportela - 2.4M Followers | Dermatologist Education and Tips
4. @glowpedia - 304.1K Followers | Skin Care Community
5. @dermguru - 896.8K Followers | Dermatologist Product Recommendations
TikTok isn't just a platform for dancing videos and lip-syncing challenges anymore - it's now a major player in the skincare game, and Gen Z is leading the charge. With billions of views on skincare-related content, it's clear that this generation is eager to discover new products, techniques, and trends that will help them achieve that coveted glow. So don't take your eye off the ball when marketing to the next, most powerful young consumer.
It's time to give your social strategy a face lift and start skintok-ing so all the Gen Z-ers so they can see how plump, dewy, and radiant their skin could be if they purchased a treatment at your med spa franchise!
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