"Consultants do not take the place of attracting top talent. Instead, we believe the secret sauce a franchise marketing consultant brings to a brand is a fresh perspective, not being attached to the outcome, energy, accountability, and proven business models."
Thinking outside of the box when growing, starting, or scaling your franchise brand is a key element of differentiating yourself in a sea of sameness. In 2023, there will be more than 805,000 franchise brands, with 300 new ones entering the market each year. So how do you stand out with your positioning, strategy, branding, unit economics and growth?
Hint: Wondering if it’s time to level up? Skip to the end if you want to know which level of partnership will work best for growing your franchise brand.
Most franchisors think they have two options: hire in-house talent or outsource to an agency. In this traditional approach, you’re likely to grow slowly and step in quite a few potholes along the way. Consultants do not take the place of attracting top talent. Instead, we believe the secret sauce a franchise marketing consultant brings to a brand is a fresh perspective, not being attached to the outcome, energy, accountability, and proven business models.
Enter: Momentum Brands
Top 10 Benefits of Investing in a Franchise Marketing Consultant
"Leverage years of franchising experience and go right to the front of the line with knowledge, connections, insights, and lessons. This really cuts years off your learning curve and puts you in the big leagues right away."
1. EXPERTISE
Franchise Intelligence is good as gold. Knowing the franchise business model, how to scale, what franchisees are thinking about, while understanding what the franchisor’s priorities are is paramount when selecting a franchise marketing consultant. You need someone who has been in the trenches and can construct an offensive strategy for your brand.
2. SKIP THE LINE
Leverage years of franchising experience and go right to the front of the line with knowledge, connections, insights, and lessons. This really cuts years off your learning curve and puts you in the big leagues right away.
3. THE POWER OF A NEW NETWORK
Contacts in the industry and a trusted, vetted list of agency partners is everything. When scaling your marketing infrastructure, you will need a slew of agency partners who work directly with franchisees on behalf of the franchisor. Picking the right partners ensures you are with competent agencies who will follow your brand standards, elevate your marketing, and connect directly with franchisees. Picking the wrong ones leads to distrust in your franchisees and costing them money when apply local marketing tactics. Consultants connect you to the ones who provide the best results, saving time and money.
4. PROGRESS EQUALS HAPPINESS
For us, providing monthly reports, weekly check-ins, consistent email, and text communication creates an accountability to the goals of our brand partners. We help you establish your vision, needs, strategies and then monitor you and your team’s progress. We believe where focus goes, energy flows. So, we ensure you’re focused on your targets and celebrate your weekly milestones achieving them.
5. FEMALE CONSUMER RESEARCH
Let’s be honest—the female consumer is the most influential and important consumer of our lifetime. She makes household decisions on most purchases and directs her family’s time, attention, and loyalty. In fact, she drives 70-80% of all consumer purchasing decisions. We spend ample time daily researching, understanding, and tracking the female consumer, specific to how she relates and reacts to franchise brands. Even more, we are the female consumer. We know her because we are her. This intel accelerates our ability to craft laser-focused consumer and local store marketing campaigns.
6. FRANCHISE BUSINESS TRENDS
When working with multiple franchise brands, we see the trends, commonalities, and differences in franchise marketing across multiple industries. Our clients in wellness, beauty, fitness, pets, quick serve restaurants, home services, bar and tap room and beyond all benefit from a shared knowledge of great emerging franchise brands are doing to stand out. This is a huge value add for franchisors to know what’s in the marketplace and to apply the best-in-class directly to your brand.
7. COST SAVINGS
Even with the expense of hiring a marketing consultant, there is still considerable cost savings compared to hiring full-time salary employee at the CMO level. The benefits, recruiter fees, training, onboarding, compensation package, and overall time it takes to attract, recruit, hire, attain and retain top talent is a full-time job. We get in, get the job done, and get out. We are here when you need us, and not when you don’t.
8. SWEET, SWEET TIME
This really could have been listed as number one if we ranked the benefits according to the value add for franchisors. Consultants cut years off the time it takes to learn what works for your system. Plus, as busy executives we know time is money. We honor your time, go all in for the meetings, and provide consistent follow ups. If you had access to a playbook of what works and what doesn’t in the early stages of your business, wouldn't you want to read it?
9. OBJECTIVITY
We are not emotionally invested in the business, but we are absolutely professionally invested. In franchising, it's common to have partner discord, emotionally invested colleagues, and franchisees with high needs. We are not attached to the outcome of your decisions, advise without emotion, and are the business partner you really need.
10. CUSTOMIZATION
Consultants don’t offer a one-size-fits-all solution. The real value comes by learning about each clients’ business and goals, then tailoring the strategy to the specific challenges the business faces. Momentum Brand Partners get ahead even further by receiving our customized playbooks, templates, success plans and more.
"If you had access to a playbook of what works and what doesn’t in the early stages of your business, wouldn't you want to read it?"
Ready to schedule an introductory call with us?
Here are the two partner levels we are currently accepting.
PLATINUM LEVEL PARTNER
Our Platinum Partners are brands that either have multiple company-owned stores or a high amount of franchise units sold, but not open. These brands tend to be under five years old, with a high need for grand opening playbooks, local store success maps, budget planning, vendor introductions, consumer positioning, and overall direction navigating the demanding waters of franchising.
GOLD LEVEL PARTNER
If you’re not ready for the all-in Platinum Growth Model just yet, our Gold Partners are brand leaders of emerging franchise brands with less than five open units. In this phase of growth your needs are general brand strategy, preparing for franchise sales, crafting your go-to market blueprint, and learning how to franchise your local concept. Finetune the foundation of your business prior to launching a full-blown franchise development strategy. Leveraging the intelligence of proven marketing behaviors will strengthen your overall leadership and concept.
If you’re looking to add some certainty, experience, and cost-effective growth solutions to your team then a franchise marketing consultant just might be the answer. Drop us a note here. We can’t wait to meet you and learn about your growing franchise brand.
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